Advertising and Design MA

The MA Advertising and Design programme gives you the opportunity to prepare for careers in advertising and correlated fields in communication design. Based on an interdisciplinary approach, the programme is supported by three pillars: Design, Research, and Business.

Course Overview

The Design pillar approaches the elaboration of communication campaigns as a design process, providing a framework for its development, as well as equipping you with an understanding of design principles across specialised areas such as graphic, typographic and digital design.

The Business pillar is offered in collaboration with the Leeds University Business School - a top 100 business schools worldwide - and introduces you to essential knowledge in consumer behaviour and media planning, enabling you to develop effective communication strategies based on market insights and brand positioning.

Finally, the Research pillar focuses on skills that are valuable to both academia and industry. You will explore primary and secondary research methods, seamlessly integrating those into the design process, informing and evaluating their production using both quantitative and qualitative data.

Course Structure

The programme is structured around its three pillars: Design, Research, and Business. The Design pillar comprises a two-semester long module on Design and Advertising, and its importance is twofold: on the one hand, it structures the development of advertising campaigns within the framework and stages of a design process, from discovery and initial research to delivery of final execution.

Year 1 Compulsory Modules

• Module Name: Research in Design and Enterprise, Credits: 30
• Module Name: Design Process and Principles in Advertising, Credits: 60
• Module Name: Advertising and Design Final Project, Credits: 60
• Module Name: Consumer Behaviour, Credits: 15
• Module Name: Advertising and Media Planning, Credits: 15

Learning and Teaching

Creative problem solving and design thinking methods are central to our teaching in the School of Design. Your learning will be enhanced by a range of contemporary teaching methods which encourage active learning and are underpinned by inclusive and authentic learning activities, including team working, creative sprints and industry facing scenarios.

Assessment

You will be assessed through a variety of approaches, from oral/visual presentations to portfolios, reflective reports and exams. Those will be tailored to evaluate academic, professional, and digital literacies within contexts that are relevant to the programme and students' aspirations.

Entry Requirements

You'll need a bachelor degree with a 2:1 (hons) or equivalent qualification, preferably in an Advertising or Design related degree. We will also consider applicants with relevant experience, an interest in advertising and design related areas, or coming from an area of expertise to which advertising and design are complementary.

English Language Requirements

IELTS 6.5 overall, with no less than 6.0 in any component.

Fees

• UK: £16,000 (Total)
• International: £32,750 (Total)

Career Opportunities

Flexibility, resilience and transferable skills are desirable attributes for creative industry professionals. In the School of Design, as well as providing you with research led, industry informed subject-specific knowledge, we aim to equip you with the best possible skills for a variety of future careers.

Work Placements and Industry Experience

As a Masters student at Leeds, you'll have the unique opportunity to gain real-world industry experience with our Global Industry Programme. You'll develop key professional skills and gain invaluable insight into working in your chosen field, helping to solve a real business problem from a live company brief.

University of Leeds

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Overview:

The University of Leeds is a public research university located in Leeds, West Yorkshire, England. It is a large and prestigious institution with a strong reputation for academic excellence and a vibrant campus life.

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Academic Programs:

The University of Leeds offers a wide range of undergraduate and postgraduate programs across various faculties, including:

• Arts, Humanities and Cultures
• Biological Sciences
• Business School
• Engineering and Physical Sciences
• Environment
• Medicine and Health
• Social Sciences